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China's furniture industry embraces independent designer brands
[ Sources:Xinhua | Author: | Publish:9/8/2017 ]

German designer Christoph John(R), Chinese designer Zhang Lei(C), and Serbian designer Jovana Zhang pose with their works, three chairs made of different materials, in Hangzhou, east China's Zhejiang Province, July 28, 2017. Christoph works for Pinwu, an interior design brand established in 2005. China's furniture industry is embracing a new wave of independent designer brands, especially in cities like Beijing, Shanghai and Hangzhou. The new generation of designers attaches more importance on the contemporary expression of Chinese elements, adding creative momentum to the furniture industry in China.

Carpenter Hu Bicheng (Front) works in his studio in Hangzhou, east China's Zhejiang Province, July 28, 2017. Hu Bicheng established his own brand "Hu Bicheng Wood" in 2011, acquiring inspiration from furniture in the 1950s and 1960s. China's furniture industry is embracing a new wave of independent designer brands, especially in cities like Beijing, Shanghai and Hangzhou. The new generation of designers attaches more importance on the contemporary expression of Chinese elements, adding creative momentum to the furniture industry in China.
 

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